Directly from the studio.

Due to a few reasons. A steep rise in climatic disasters and chronic illnesses globally. COVID-19 played a key role in acting as a wake-up call for the entire world, raising a collective sense to find healthier and environment-friendly eating and living alternatives. Which in-evidently forced people to look at and leverage ancient Indian ways of living and lifestyle practices.

Lil PoP

A major shift in European consumer consumption choices seems to be taking place. Due to a few reasons. A steep rise in climatic disasters and chronic illnesses globally. COVID-19 played a key role in acting as a wake-up call for the entire world, raising a collective sense to find healthier and environment-friendly eating and living alternatives

Which in-evidently forced people to look at and leverage ancient Indian ways of living and lifestyle practices.

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Introduction

Prashant Bhatia, an ex-foodpreneur from India, currently an automobile designer at PoleStar in Sweden went through the frustrating experience of searching for a healthy, filling, and vegan snack just before an important meeting.

That reminded him of his childhood days when after coming from school his mother in India used to serve him Makhana as an evening snack. Which used to be healthy, tasty, filling, and organic.

Being an ex-foodpreneur and coming from a family that deals and trades Makhana in India. He had the ability to navigate the sourcing barrier from India, thus introducing Makhana to the Swedish consumer in multiple flavors was an obvious choice for him to make

Once the initial conceptualization and ideation were done Prashant needed to raise some capital to get lil PoP off the ground which made him spend 4 months learning and getting all the basics of the pitch deck and fundraising right.

How it all started

The first call

Once the basics were done he dropped us a text on LinkedIn. We quickly set up a deck review call after which we identified a few areas that needed more work.

Preparing a custom project plan according to the project’s needs & founders’ availability.

As Lil-PoP,

was in its ideation stages and its brand identity was yet to be developed, tested, and evolved we figured out that at this stage Founder, story, idea, and market size were all that would be the focus point.

Something that can be easily modulated depending on the changing brand identities with time. The time frame planned for final delivery - 14 days. 4 meetings were scheduled during the development process from our end, while other short meetings on Prashant’s needs and requirements.

After talking to Prashant, and understanding his personal journey, story, and vision. We set 3 to 4 days apart to research: The industry, The business, The product, It’s consumers Investors (& their take on that market.
Additionally, we could see a story on the sourcing side of the Makhana directly from the farmers of Bihar and how lil PoP is going to positively impact their lives.

As this is a pre-seed, pre-product company we decided to open up the pitch with the founder’s story following up with the problem, solution, and product. Thus we planned slide content in a way to quickly switch between glimpses of micro-user problems and a bird’s eye view of the industry trends and macroeconomic trends.

Developing the mood board, a professional, easily editable and versatile presentation. Prakhar always does a wonderful job when it comes to executing presentation design projects. From Mood board, Fonts selection, Colour schemes, Iconography selection, Slide layouts, Content structuring and placement.

Since then Lil PoP has been on an exciting journey. They got selected in DragonDen 2023, to be aired on October 3. Re-worked their product packing and branding. Launched their online store. To be a part of LiL PoP's exciting journey and success, write to Prashant at prashant.bhatia7789@gmail.com. ̰

Presentations to be prepared

Personal Pitch Pro

Designed for in-person meetings, conferences, and demo days, the presentation deck prioritizes visual impact while conveying key messages concisely.

Insightmail

Tailored for follow-ups and email outreach, the email decks provide a more detailed version of the presentation. It includes an appendix section with multiple market insights to enhance the reader's understanding.

Process

Things started with - Discovery message.

Part 1

Preparing a custom project plan according to the project’s needs & founders’ availability :

Time frame planned for final delivery — 14 days.

4 meetings were scheduled during the development process from our end, other short meetings were to be scheduled if needed or requested by the founder.

Part 2

→First 3 days are dedicated to research :

After talking to Prashant, and understanding his personal journey, story, and vision..
Additionally, we could see a story on the sourcing side of the Makhana directly from the farmers of Bihar and how lil PoP is going to positively impact their lives.
Setting up the structure of the story and content.
As this is a pre-seed, pre-product company we decided to open up the pitch with the founder’s story following up with the problem, solution, and product.
During our research, we also found out the sheer amount of data, and research being done and made available publicly by the FMGC’s and Swedish government on this particular issue.

Thus we planned slide content in a way to quickly switch between glimpses of micro-user problems and a bird’s eye view of the industry trends and macroeconomic trends.

Planed story structure.

Prashant’s Intro/story slide
The problem slide.
The obvious solution (for the LiL PoP’s consumers).
Product.
Why Now.
Team
Business Model.
Market growth
Competition analysis.
Milestones.
Go to market strategy and market size
The appendix section.

A crucial section to be included to cover the rest of the more intricate and important details about the business.
This especially comes in handy during investor meetings, the moment a question appears you can just pull out the specific slide to tell them you have already thought about those aspects too.

The Slides included in the appendix section of LiL PoP were.

Slide 1 → Sub-category, adjacent, and overlapping markets, macroeconomic growth trends which will help LiL PoP grow in the next 5 years or may cause a tailwind effect.
Slide 2 → Marketing plans & strategy.
Slide 3 → Social impact program & incentive:
- Giving back to farmers.
- Plans to positively impact the lives of farmers.
Slide 4 → Makhana nutrient breakdown.
Slide 5 → Process of extracting Makhana to packaging (as in Sweden people will not be familiar with the product).
Slide 6 → Probable branding and packaging.

Developing the mood board, a professional, easily editable and versatile presentation. Prakhar always does a wonderful job when it comes to executing presentation design projects.

From Mood board, Fonts selection, Colour schemes, Iconography selection, Slide layouts, Content structuring and placement. Keeping industry and investor expectations in mind for final presentations.

Telling Lil PoP’s proposition in a simple, clear, conversational way using large font size. 2 color schemes (One base and easily changeable highlight color.) Line-based simple yet relatable iconography. large pt font size. Easily navigable content placement. Also, I personally love the 3 key point structure slide, somehow audience seems to retain 3 points more than the 2 or 4-point structure ( a weird observation I have made while working on pitches.)

Creating presentation versions to be used at multiple events to support founders.

A founder’s laptop is filled with multiple presentations of the same deck often making the whole thing confusing and frustrating thus we make a simple and clear structure with the ability to edit slides as per the usage on the go.

InsightInMail: A content-heavy, self-reliant presentation to be sent over as a PDF.

PersonalPitchPro: Prepared for in-person meetings, pitchfest and pitch competitions with less content on the slides just the key messages and takeaways to support the founders’ speech, we do not include the founder’s intro/story slide in this one as the founder himself will narrate his story.

We worked with Prashant for the next 30 days to help him fine-tune the story based on investor feedback or work on other investor-related feedback and support.

We have decided to depict a scene from within hospitals where Renee before building contigoU used to go beyond her duty to help & inform patients about empty beds in nursing rehabs.

They got selected in DragonDen 2023, to be aired on October 3. Re-worked their product packing and branding. Launched their online store. To be a part of LiL PoP's exciting journey and success, write to Prashant at prashant.bhatia7789@gmail.com.

We handcrafted two presentations for the founders' convenience.

1. PersonalPitch

Crafted to support the founder’s communication style, personality, work, and experience to hold them firm during

Demo days: There won’t be many, thus the only conversation you want to be doing after the presentation, backstage is about the business and not spending time explaining the concept or idea.

Startup events and conferences:Where you want to stand out, be remembered among other startups, and be contacted back.

In-person investor meetings:Where the founder needs everything from stories to data to work in their favor while being 100% authentic and honest.

2. Insightmails

A presentation version without animations, which can easily be shared as a pdf.

A self-explanatory more content-heavy version of the presentation that can stand on its own without the founder walking them through the deck.

Crafted for self-paced reading during flights, in-office reading sessions, and email forwards to the due-diligence team or other investors who might not have heard your pitch or met you before.

3. Extra slides for customizations

We understand that in the future Renee & the team might need to add some extra slides to customize deck information according to the different investor profiles & thesis.

Thus we crafted some extra slides based on the pre-set theme which were ready to use and easy to pull (directly embedded in the presentation itself for quick & easy usage. )